"Iggy pretty much invented stage-diving, and once, while on stage, he slashed his chest open with a bottle. Hearing him claim that he sometimes worries where he left his car insurance documents is heartbreaking. Mortimer Whittaker O'Sullivan is clearly aware of the potential irony, and has attempted to imbue the Swiftcover.com ad with Iggy's anarchic style. Alas, he comes across as dangerous as William Hague in a baseball cap."
Colin Marrs was gobsmacked to see Iggy Pop taking the adland dollar: