DIARY: Turkey of the week - Mother/Orange

Francesca Newland is unimpressed with Mother's current outdoor campaign for Orange: "I think the creative idea is too convoluted. In fact, we couldn't decide on what the ads are trying to tell us. Laptops are an endangered species? You can use the phone in the wilderness? Whatever the message is, it's too oblique to convert consumers to Orange." Think you've seen a more deserving Turkey? E-mail turkeys.campaign @haynet.com.


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