DIARY: Turkey of the week - Mother/Orange

Francesca Newland is unimpressed with Mother's current outdoor campaign for Orange: "I think the creative idea is too convoluted. In fact, we couldn't decide on what the ads are trying to tell us. Laptops are an endangered species? You can use the phone in the wilderness? Whatever the message is, it's too oblique to convert consumers to Orange." Think you've seen a more deserving Turkey? E-mail turkeys.campaign @haynet.com.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content