Diary: Turkey of the Week - Mother/Orange

Francesca Newland is a little perplexed by Mother's press ad for Orange:

"This ad is the press version of Mother's lovely 'dance' TV commercial, a Campaign Pick of the Week back in October. So what went wrong with this? Not only are the two elements of the campaign totally unrelated, but the press work is really facile. It looks like it was dreamed up in a teenager's bedroom. What's going on with the pile of straw? Deploying a 'plant me' sign shows just how wrong this execution is."