Diary: Turkey of the week - Mother/The Post Office

Larissa Vince is disappointed by Mother's new campaign for the Post Office:

"It's not the agency's fault that they're fighting all that negative press about shutting local branches, but this ad isn't going to win the Post Office any new friends. The Sun-style positioning seems to ignore the fact that it's not just C2Ds that use post office services and the adland in-joke about getting rid of the ants just makes it look like any remaining branches are all infested by insects. And I liked the ants, anyway."