"There's just no excuse for how bad this ad is. A cardigan-wearing man picks up a girl for a date and, inspired by the seven-year guarantee offered by his new Kia, offers her marriage, kids and joint ownership of a dog. Instead of running screaming from the car, she accepts. You can almost hear the cogs turning - 'I know ... seven-year guarantee ... seven-year itch ... seven-year commitment'. Sometimes ideas can be too simple."
Larissa Vince cringes every time she sees the Kia Cee'd ad from Mustoes: