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Diary: Turkey of the week - Mustoes/Kia

Larissa Vince cringes every time she sees the Kia Cee'd ad from Mustoes:

"There's just no excuse for how bad this ad is. A cardigan-wearing man picks up a girl for a date and, inspired by the seven-year guarantee offered by his new Kia, offers her marriage, kids and joint ownership of a dog. Instead of running screaming from the car, she accepts. You can almost hear the cogs turning - 'I know ... seven-year guarantee ... seven-year itch ... seven-year commitment'. Sometimes ideas can be too simple."

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