The latest national press ad for the Newspaper Marketing Agency has Claire Beale squirming: "OK, we're probably supposed to see the irony in this ad. But it's not clever enough to overcome the crassness of the image. As a bid to persuade clients to use newspaper advertising more effectively, this is way off the mark and does the medium itself absolutely no favours." Seen worse? E-mail firstname.lastname@example.org.
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