Matt Williams thinks that Wieden & Kennedy Portland has scored a triple bogey with its latest ad for Nike, which sees Tiger Woods make his first advertising appearance since revelations about his private life were revealed: "Sure, Woods' story has rocked the world of sport, but on the eve of the Masters, here was a chance for fans to get back to concentrating on matters on the course. Instead, Nike has dragged the subject up again, and done so in a creepy and degrading way."
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