Diary: Turkey of the week - Oakbase/TJ Hughes

Kate Nettleton doesn't know whether to laugh, cry or die of embarrassment when she watches Oakbase's TJ Hughes campaign featuring Wayne Rooney's brother. She reckons:

"This is so painfully bad, it's funny. Wayne's younger sibling reads all of his obviously very tricky three lines off an autocue very s - l - o - w - l - y, and then proceeds to get the name of the brand wrong. He says: 'TJ Hughes's, it's a bargain.' Proof that brands should fork out for real celebs, not their lesser-talented siblings."