"Of the dozens of diet ads filling the January airwaves, this is by far the most dreadful. The sight of an over-enthusiastic woman singing a mindless, repetitive melody is bad enough. But the rhyming is simply unbearable. Whoever wrote the line 'Funky monkey, give me a chocolate bar that's chunky' should realise this song is utterly patronising and would be better off being sung by the characters from In The Night Garden."
Kunal Dutta is feeling tortured by Ogilvy Advertising's new ad for Slim-Fast: