"There's nothing more annoying when you're online than the blank screen and rotating cartwheel you get when something is buffering. How on earth anyone thought it would be a good idea to force a TV audience to suffer the same interminable tedium is beyond me. This ad is so bad that I was almost looking forward to a product shot. Sadly, there isn't even one of those to liven things up."
Larissa Vince is bored to tears by Ogilvy's deadly dull TV offering for the Ford Transit: