Diary: Turkey of the Week - Ogilvy & Mather / Dove

Katherine Levy thinks Ogilvy & Mather's new ad for Dove's "no white marks" invisible deodorant pongs:

"What's worse than a cheesy American 'testimonials' ad where preppy women with unnaturally white teeth swear to the benefits of using a product? A badly dubbed cheesy American ad of the same calibre. This Dove spot has given its actors a strange litany of regional British accents that aren't quite in sync with their lips and topped it with shots of them sniffing their pits. Whiffy."


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