"It wouldn't be January without a New Year Turkey from Ford. This year's effort involves a voice-responsive Fiesta that rescues a bride from her wedding. For a car that's meant to appeal to a young audience, this commercial has little credibility and taught me nothing about the marque's brand values. In this age of award-winning spots from the likes of Honda and Volkswagen, there's no excuse for such dull, nondescript car advertising."
Claire Billings is left feeling unsatisfied by Ogilvy & Mather's new Ford Fiesta spot: