DIARY: Turkey of the week - Partners BDDH/Welch's grape juice

Ian Darby doesn't rate Welch's ad by Partners BDDH: "Everything about this ad is painful. The day-glo colour scheme, which oh-so-cleverly conveys the full fruit impact of Welch's grape juice, hurts your eyes. The acting and soundtrack are terrible and the central 'idea' - that each member of the family likes a different juice flavour - resembles the work of an infant. This one could be filed in the Ferrero Rocher file of comically bad advertising but it's not that good."

Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content