Diary: Turkey of the Week - Pedigree, Denta Stix

Justin Marshall is anything but charmed by Pedigree's new TV ad for Denta Stix by TBWA\Los Angeles: "Cats 1, Dogs 0 this week. This is quite a divisive ad. Some people find it funny but, in my opinion, it's a doggy horror show. Dogs sporting false teeth was never going to be a good idea but this is just plain weird. The grinning canines are not helped by an anodyne voiceover and totally bland script. This is not a viewing experience I would choose to repeat."