"How can you make an absolutely appalling ad that starred Jack Nicklaus a million times worse? First, replace the Golden Bear with your company's Spanish president, who can barely speak English. Second, translate the woeful script literally from Spanish to English, so you get such gems as: 'Make sure you pay for your property a fair price.' Third, use music that wouldn't even have made it on to a company's training video from the 80s. There you go, mission accomplished."
Noel Bussey has a question about a recent Polaris World spot, created in-house: