Diary: Turkey of the week - Publicis Conseil/Renault Laguna

Ian Darby thinks the latest Renault Laguna coupe ad by Publicis Conseil gets lost in translation:

"The 'Northern bloke' voiceover grates immediately as it jars with the apparently French setting. Even more nonsensical is the idea of portraying the driver as some sort of shallow, fickle fool returning a load of old crap he's bought while opting to keep his Renault car. What does that say about the average Renault driver? Times might be hard in the automotive world, but that should be no excuse for pushing out such merde."