DIARY: Turkey of the week - Radox

Lucy Aitken finds Publicis Amsterdam's TV spot for Radox funny for all the wrong reasons: "A hot and sticky woman drives into the desert, strips naked, fires a gun at a water-store then has a Radox shower. Ridiculously gratuitous, the soundtrack - with "yeah yeah yeah! as she gets her kit off - could be from a CD compilation of bad soft rock ad classics."


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