Matthew Cowen is frustrated by Rainey Kelly Campbell Roalfe/Y&R's cricketing idents for The Times: "This is the advertising equivalent of a golden duck. The fusty-sounding commentary feels out of step with the coverage and the scripts, with lines such as 'caught off the outside page', are clunky at best. Branding a broadcast requires more effort than just substituting a cricket bat with a rolled-up newspaper."
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