Diary: Turkey of the week - Rainey Kelly Campbell Roalfe/Y&R - BT

James Hamilton is scratching his head after watching Rainey Kelly Campbell Roalfe/Y&R's new spot for BT:

"It's taken me three views to realise this is an ad and not a trailer for Gordon Ramsay's latest show. Clearly, the world's most self-effacing cook is so busy that BT had to shoehorn a few servers and routers into shot in a 4creative shoot for The F-Word or Ramsay's Kitchen Nightmares. I suppose we should be grateful that the chef doesn't get his chest out, but even that's not enough to save this from being the biggest turkey Ramsay has ever worked with."