Diary: Turkey of the week - Rainey Kelly Campbell Roalfe/Y&R - Volvic

John Tylee isn't impressed by the pseudo-scientific tosh being spouted in the latest spot for Volvic through Rainey Kelly Campbell Roalfe/Y&R:

"Apparently, Volvic is filtered through six layers of volcanic rock and, if I drink it, I'm assured of 'deep volcanic hydration', whatever the hell that means. The voiceover then goes on to ask me if I'm up to the challenge. Err, what challenge would that be exactly? Just about the only good thing about this spot is its brevity - only ten seconds, thank heavens."