"Now, I was not a great fan of the previous campaign (the one that featured an excessively cheerful fat bloke chanting 'Learn Direct. How can I help?'), but this new work is just so ... well, miserable. The mumsy voiceover combined with an overly serious tone suggest 'if you're a loser, call our helpline'. And as for the giant jigsaw puzzle piece cut out of the actors' bellies, it's a little naff."
Francesca Newland is less than impressed by Rainey Kelly Campbell Roalfe/Y&R's new campaign for Learn Direct: