Feature

Diary: Turkey of the week - The Red Brick Road/Tesco

Ian Darby wonders if Tesco's advertising - like the retailer itself - is beginning to feel the heat: "The Red Brick Road's ads for Tesco were once a benchmark for excellence in retail advertising, but perhaps it's time for a rethink in strategy. This recent execution features the former Cold Feet star Fay Ripley waiting outside Tesco for a lift from her husband, who promptly arrives not by car but by hot-air balloon. A heavy-handed and desperate attempt to promote Tesco's latest Clubcard offers."

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