Ian Darby wonders if Tesco's advertising - like the retailer itself - is beginning to feel the heat: "The Red Brick Road's ads for Tesco were once a benchmark for excellence in retail advertising, but perhaps it's time for a rethink in strategy. This recent execution features the former Cold Feet star Fay Ripley waiting outside Tesco for a lift from her husband, who promptly arrives not by car but by hot-air balloon. A heavy-handed and desperate attempt to promote Tesco's latest Clubcard offers."
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletinsRegister Now