"This ad ups the ante in the competition for the most ludicrous metaphor for gastro-intestinal ailments with its 'volcano' spot, trumping the Senokot handbag and Gaviscon's devil. A group of comedy savages attempt to placate the spirits in their local lake of fire with a series of offerings - flower, milk, honey and, finally, a woman. But wait! A dashing hero swings in on a rope, chucks a couple of the tablets down the crater, saves the day and gets the girl."
The latest Rennies spot makes James Hamilton feel ill: