Diary: Turkey of the week - RKCR/Y&R - Actimel

Francesca Newland really dislikes Rainey Kelly Campbell Roalfe/Y&R's spot for strawberry-flavoured Actimel:

"I can't bear it when agencies use crazed women to convey the desirability of a new product. Remember the one where a woman scraped out the last of her margarine with a toothpick? Empathy levels for a nutter are never going to be high. Here, we see a stupid woman getting her tongue stuck in a bottle of Actimel as she attempts vigorously to lick out the last of the strawberry goo. Get off my screen."


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