DIARY: Turkey of the week - Saatchi & Saatchi Frankfurt's T-Mobile

Ian Darby thinks Saatchi & Saatchi Frankfurt's T-Mobile campaign is guilty of the assumption that the corporate benefits of globalisation will also bring consumer benefits: "Get more

screams the copy. More what? My One2One phone already works outside the UK. The dismal TV spot featuring a German rock band also fails to say anything."


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