"Here at Campaign, we're all for advertisers using weird ideas to get their products noticed. But this execution is both baffling and highly irritating. Two kids try to outdo each other in a hip-hop battle. As the battle heats up, the first kid brings out a Big Cheez Dipper. Her luckless rival can't find anything to rhyme with dipper except 'diver's flipper'. Everyone is disgusted. Including me."
Glen Mutel dislikes Saatchi & Saatchi's new execution for Laughing Cow's Big Cheez Dippers: