Diary: Turkey of the Week - Saatchi & Saatchi/Olay Regenerist

James Hamilton has misgivings about Saatchi & Saatchi's info epic for Olay Regenerist:

"Nadine Baggott is the celebrity beauty editor of Hello! and boy is she excited about her microproteinous discovery; shocked, not by the fact that she chanced upon the product, but that it comes with such a non-celebrity price-tag. I'm miles away from the target audience but I am concerned that this spot cavorts so openly in that place where women's magazine editors appear in ads while claiming their advice to readers is impartial."

Topics