Diary: Turkey of the week - Saatchi & Saatchi/Toyota Auris

Francesca Newland takes cover every time she sees Saatchi & Saatchi's Spanish office's commercial for the Toyota Auris:

"Surely we've moved on from drawing such an obvious parallel. Who thought comparing a hi-tech car launch to a meteorite hitting the Earth would move people to part with their hard-earned cash? The only good bit in the ad is the close-up of the car's starter button. It's a sad day indeed when a product shot is the best bit of your creative treatment."