Diary: Turkey of the week - Saatchi & Saatchi/Toyota's Prius hybrid

John Tylee is confused about whether Saatchi & Saatchi's latest spot for Toyota's Prius hybrid is intended for those who might buy it or as a morale-booster for the people who actually make it:

"This commercial looks like the sort of thing a car-maker might play to reassure its dealers. However, neither the ordinariness of the imagery nor the plodding dialogue offer much of an incentive for would-be customers to visit their local showroom."