DIARY: Turkey of the week - Sagem

Jenny Watts winces when she sees the Sagem ad by the French agency

Panama: "Where to start? It's so inventive to use a hoary old sex cliche

to sell, erm, mobile phones. Who in their right mind is going to 'love'

feeling their phone vibrate? And why have they blanked out her eyes?

When are agencies going to stop churning out this sort of crap?"


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