"This is a journey towards utter disappointment. It opens with rural scenery, uplifting music, motorcycles and McGregor earnestly prattling on about 'the scent of adventure in the air'. As it soars to a climax, McGregor purports to see his world 'in a whole new light' before shamelessly plugging an aftershave, the name of which escapes me. If your brand is called Davidoff, and you want a celebrity, surely the obvious choice should have been David Hasselhoff?"
Kunal Dutta wonders if Ewan McGregor has fallen on hard times, after seeing SelectNY's new ad for Davidoff: