Diary: Turkey of the week - Sid Lee/Adidas

Noel Bussey's tiny brain can't work out how Sid Lee has managed to so badly balls up the follow-up to its cracking "house party" ad for Adidas:

"It's almost as if the agency has looked at everything that made the first ad so special - great soundtrack, fun vibe, intelligent use of celebrity cameos, joyful tone, subtlety and, most importantly, not looking like a cheap ad for sportswear - and done exactly the opposite. Cheap, limp, obvious, boring and dull. What a shame."