DIARY: Turkey of the week - Sony Ericsson

Matthew Cowen was confused by Bartle Bogle Hegarty's launch campaign for Sony Ericsson:

"I spent the entire ad under the assumption that I was being sold a new breed of washing detergent or powerball, and wondering why the green liquid was assuming such a bizarre array of shapes. Needless to say I was completely nonplussed when I found I was supposed to be gasping at some new handset."

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