Diary: Turkey of the Week - St Luke/Strongbow

Noel Bussey has been questioning his own sanity after repeat viewings of St Luke's latest TV commercial for Strongbow:

"What do the ads mean? What are you supposed to think? What is the connection between a mobile phone ringtone and cider? Why is the voice at the end of the ad so deep it sounds like it should be in a trailer for an action movie starring Tom Cruise? The only question I can give a definite answer to is: 'Do I want to drink Strongbow?' And the answer is: 'No - bring on the Magners.'"


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content