"What do the ads mean? What are you supposed to think? What is the connection between a mobile phone ringtone and cider? Why is the voice at the end of the ad so deep it sounds like it should be in a trailer for an action movie starring Tom Cruise? The only question I can give a definite answer to is: 'Do I want to drink Strongbow?' And the answer is: 'No - bring on the Magners.'"
Noel Bussey has been questioning his own sanity after repeat viewings of St Luke's latest TV commercial for Strongbow: