"Cafe Switch is a couple of those miniature milk pots Sellotaped together and filled with some kind of coffee. The company clearly isn't very excited about its innovation and its agency patently couldn't be bothered with a strategy, as the insight the pair have decided to hang the launch on is that it's fun to squeeze. No mention of taste, aroma, quality or ease-of-use. No, Cafe Switch is the drink you and your thumbs will love."
James Hamilton is astounded at StrawberryFrog's ad for Douwe Egbert's Cafe Switch: