"I don't have anything in principle against people dressed as animals, but this ad fails on so many levels. Watching women with the computer-generated rear-ends of chickens, babbling about insurance in thick Brummie accents is bordering on disturbing. Also, why would anyone think it's a good idea to use a 'chicken crossing the road' gag? Why not throw in a 'knock-knock' joke for good measure?"
Kate Nettleton prefers to switch channel rather than watch the latest ad for Swiftcover insurance: