Diary: Turkey of the Week - Swordfish Advertising/HSA

Anne Cassidy thinks daytime TV viewers have enough to cope with without Swordfish Advertising inflicting the latest HSA ad on them:

"Sanity seems to have gone out the car window during this family's drive in the countryside. A woman's husband and kids politely pretend not to notice while she makes a puppet out of her jumper sleeve and has a chat with it about their finances. She also consults a road map; one can only hope in an effort to locate the nearest mental hospital. The old HSA white rabbit ad looks positively rational compared with this one."