"Sanity seems to have gone out the car window during this family's drive in the countryside. A woman's husband and kids politely pretend not to notice while she makes a puppet out of her jumper sleeve and has a chat with it about their finances. She also consults a road map; one can only hope in an effort to locate the nearest mental hospital. The old HSA white rabbit ad looks positively rational compared with this one."
Anne Cassidy thinks daytime TV viewers have enough to cope with without Swordfish Advertising inflicting the latest HSA ad on them: