"How did the agency get this script past the client? What can you do to disassociate yourselves from it? When did someone at Tapsa decide to stick a life-sized squirrel in the back of the car and film it? Where would you find a woman stood under a shower, fully clothed and gulping for air, other than in a baffling spot that left me so confused I almost accidentally bought the car."
Kevin Johns has some questions for the Spanish agency Tapsa after watching its ad from for the new Kia model Cee'd: