DIARY: Turkey of the week - TBWA\London/Abbey

Francesca Newland is unimpressed with the latest Abbey work by TBWA\London: "I was waiting to see if the campaign would mature before I slated it, but this new execution leaves me as cold as the previous work. It's long and drawn out, miserable and you could also stick any bank's branding at the end. In fact, the Abbey logo looks as if it has been attached with a bit of UHU." Seen a more worthy Turkey? E-mail turkeys.campaign@haynet.com.


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