Diary: Turkey of the week - TBWA\London - Eon

Ian Darby is extremely irritated by the Eon work from TBWA\London:

"The company is the latest energy provider to jump on the green bandwagon with this ad to promote its windfarm out at sea. This spot seems to set out to prove that energy can be clean and fun, but ends up irritating on every level. From the childish, overly upbeat music through to the punchable faces of the people flying around, this does little for the brand. It also comes complete with a self-satisfied voiceover and an utterly forgettable endline."