John Tylee finds the humour in TBWA\London's press and poster campaign for Newcastle Brown as flat as a pint that's been left on the bar for a couple of days: "A truly feeble attempt to emulate the excellent Spitfire campaign with hoary old jokes that were far from side-splitting even when they were first told. 'Downed all over Kent, just like the Luftwaffe' is funny. I first heard the one about the origins of virgin wool in the school playground. 'Brown humour. Not to everyone's taste', the tagline says. Well, they're right about that."