DIARY: Turkey of the week - Touchdown Integrated Marketing/Premier Lodge

Lucy Aitken is intrigued by Touchdown Integrated Marketing's print work for Premier Lodge: "Mike loves the Premier Lodge hotel chain so much, his socks say 'I love PL'. As he's watching the footie, I live in hope that PL stands for 'Premier League'. Or at least the initials of someone he fancies. Perhaps his wife? Or is Mike simply a reincarnation of Alan Partridge during his Travel Tavern days?"

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