Diary: Turkey of the week - True Worldwide/Sony

Matt Williams is bored to tears by True Worldwide's "Christmas Carol" ad for Sony:

"A Christmas ad should be full of festive fun, but this is so dull and goes on for so long that any Christmas spirit you may have had quickly drains away. I understand that promoting a VAT back offer is not the most exciting of briefs, but surely something a little more original (wow, another modern-day take on A Christmas Carol) and a little more pacey and uplifting could have been devised instead?"