DIARY: Turkey of the week - Vallance Carruthers Coleman Priest/Appletiser

Caroline Marshall doesn't like the Appletiser commercial by Vallance Carruthers Coleman Priest: "Appletiser's had a complete makeover, darlings - and it looks OK but it hasn't quite come off. Perhaps it's because taking the oldest advertising construct in the book - you take a drink and something amazing happens - has been used a trillion times already."

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