Diary: Turkey of the Week - VCCP/Coke Zero

James Hamilton despairs at VCCP's launch campaign for Coke Zero:

"This ad does for Coke Zero what 'they're gonna taste great!' has done for Frosties: created instant loathing. Its list of life's downsides - irritating ringtones and tricky bra straps - are the kind of amusing 'insights' that get stand-ups heckled off stage at the most forgiving tryout nights. How about re-cutting it and adding a line about ads without the patronising message, wooden acting and failure to understand the audience?"


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