"This ad does for Coke Zero what 'they're gonna taste great!' has done for Frosties: created instant loathing. Its list of life's downsides - irritating ringtones and tricky bra straps - are the kind of amusing 'insights' that get stand-ups heckled off stage at the most forgiving tryout nights. How about re-cutting it and adding a line about ads without the patronising message, wooden acting and failure to understand the audience?"
James Hamilton despairs at VCCP's launch campaign for Coke Zero: