Diary: Turkey of the Week - VCCP/Muller

John Tylee doesn't understand the Muller marketing team:

"Why move the Corner account out of TBWA and into VCCP to then buy work that takes the original agency's idea (a summery feelgood film with a catchy tune) and makes it 100 times worse? Not only is the ad more sickly than the fruit in the corner but the changed words are idiotic - and off-putting. Why would having a middle-aged woman singing (badly) about having her cherry (and the connotations that carries) make anyone want to eat yogurt?"