Diary: Turkey of the week - Wall's/Magnum

Anne Cassidy is irritated by the latest ad for the Wall's brand Magnum, by Lowe's Madrid office, Lola: "There's something about that horrible sound effect they use in Magnum ads whenever anyone bites into one that sets my teeth on edge. Please, please stop doing that. This particular spot is silly and badly executed. It also seems like it should be a really bad coffee ad, instead of a really bad ice-cream ad, as all anyone does in it is talk about coffee beans."