Diary: Turkey of the week - WCRS/Santander

James Hamilton hates the new Santander ad by WCRS:

"An attempt to leverage its sponsorship of McLaren's Lewis Hamilton results in an ad that compares Formula One to a bank. Hamilton delivers a contractually obliged speech about the importance of a strong team before a voiceover draws a kitten-weak parallel between that and Abbey, which has the Santander team behind it. The ad skilfully dodges the comparison between an F1 car and the property market: both leave you trapped when they crash."