"OK, I know this ad is for Santander because it's my job to know that sort of thing. But the poor consumer must be completely flummoxed. Are they watching an ad for Lego? Is it for Vodafone, whose branding is all over Lewis Hamilton's shirt? Or could it be for Mercedes? The somnolent explanatory voiceover will only serve to help anyone that's watching tune out before they find out this is actually an ad for a bank."
Larissa Vince is entirely confused by WCRS's new TV spot for Santander: