"I'm almost tempted to suggest the agency brings back the scarecrow that lost its scare. At least that commercial had something of the creative and strategic to it. This new work, however, is little more than an infomercial. There is no creative idea - it pretty much just begs people to eat Weetabix with fruit every morning. It's also rather reminiscent of the agency's recent Niquitin CQ video diary spots."
Francesca Newland is unimpressed by WCRS's first efforts for Weetabix: